In the simplest terms, cookies are tiny pieces of information that enable websites to remember something about a web browser. Some people think that cookies are evil, though the adverting industry wants you to think of them more like a friendly waitress that knows what you want. Some people just hate advertising and want to block anything that enables any kind of ad.
At Bynamite, we don’t hate advertising – we just think that much of the Internet has become a giant battleground over consumer data, and the consumers have no voice in this war. We have watched advertisers, websites, and marketplaces battle over the cookie, each one claiming that they own the data and should get the economic benefit from that data. But whose data is this, doesn’t it really all come from the consumers? What would have to happen to make the Internet treat consumers as the true masters of their own information?
We don’t think the answer is to hide from advertisers. Millions of people use tools like AdBlock, NoScript, BetterPrivacy, Ghostery and TACO to prevent seeing online ads and block advertisers from personalizing ads. We think these are great tools, but they are only playing defense in a battle that requires offense to win.