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privacy is God

28 Apr

Is God Dead?In April 1966, Time Magazine published the most controversial magazine cover of all time.  This was back when magazines really mattered, they were our national interpreters of news and culture.  As the most popular news weekly in America, Time mattered most of all.  The cover story asked, “Is God Dead?

The question had already been asked and answered for thousands of years.  But Time’s report came in the middle of America’s cultural revolution, when many social norms were being revisited and overthrown.  The new theologians claimed, “ours is the first attempt in recorded history to build a culture upon the premise that God is dead.”

Four months later, the controversy rose to another level on John Lennon’s remark that the Beatles were “more popular than Jesus.”  Lennon later explained that he meant that the Beatles had more influence on young people than religion.  He was certainly right in the one measure that matters most to media observers:  the Beatles sold more music than anybody.

Is privacy like God? Not in the sense of blasphemous comparison, but in the similarly unending debate, which seems to be reaching a crescendo during today’s Internet revolution.  It has become fashionable to proclaim that “privacy is dead.”  Apparently, Facebook’s CEO doesn’t believe in privacy.  Maybe Facebook is actually quite similar to the Beatles, in terms of holding a pivotal place in a cultural revolution to new social norms.

But before we go too far with this comparison, let’s look at what the answer Time’s question turned out to be.  Decades after the countercultural peak, God is as alive as he ever was – which is only to say that there are believers and nonbelievers, and declarations by either side don’t end the argument.  Even death doesn’t end the argument, as Nietzsche, Lennon, or the guy who wrote the Time story would agree, if they were alive to do so.

Facebook’s 400 million users is pretty impressive, but the Bible has that beat by a few billion.  Lennon’s statement may have heralded the cultural primacy of popular music, but it didn’t come close to marking the death of God.  All the “smart money” in Hollywood can think that God is dead, but it didn’t stop Mel Gibson from making $300 million on his belief otherwise. Similarly, I think the phrase “privacy is dead” simply declares the ascendancy of a certain kind of media, and it doesn’t mean that the old desires and expectations will ever die.

why doesn't everyone use AdBlock?

12 Apr

AdBlock allows people to surf the web without seeing advertising, and in doing so transforms the Web from a noisy, neon-lit advertising hell into a serene, minimalist content paradise.  It works so well, and has become so popular, that I’ve started to wonder why everyone doesn’t already use it.  What are the reasons AdBlock isn’t universally popular?  Here are the potential reasons I’ve considered:

1)  It’s too complicated. AdBlock is a bit of software that works with web browsers, variously called an extension, add-on, or plug-in.  Until Chrome launched its extensions system, AdBlock was only available for Firefox.  So “it’s complicated” means that AdBlock is a scary software installation on a non-mainstream web browser.

That might have been a good argument in 2007, when Firefox had less than 15% market share and Chrome didn’t exist.  AdBlock claimed around 2.5 million users that year.  But now Firefox and Chrome have 30% market share.  AdBlock for Firefox has had over 75 million downloads, with 10 million daily users.  A similar AdBlock is already the most popular extension in Chrome’s much newer extensions list.  With those kinds of numbers, it’s hard to claim AdBlock is too complicated to use.

2)  It’s not fair. Websites that run on advertising make less money in a world with AdBlock.  If everyone used AdBlock, these websites would be financially devastated.  Using AdBlock makes sense in the short run, but is a long-term loser for users who want free content.

Could it be that people’s innate sense of economic fairness prevents AdBlock adoption?  I’d like to think that’s true, but we don’t have to look very far to find evidence otherwise.  The use of online file sharing certainly hasn’t been impeded much by “fairness” arguments, and users don’t seem to give much regard to the consequences.

3)  Banner blindness is better. People are remarkably effective at simply not seeing ads.  This “banner blindness” requires no installation and is absolutely free.

No doubt banner blindness is the best current alternative to AdBlock.  The price is the same (free), and no particular browser or installation is required.  But how long will this status remain?  Will all mainstream browsers support extensions, and make installation as easy as visiting a web page?  Those who follow browser development regard the answers as obvious:  it’s only going to get easier to use AdBlock, and that will make banner blindness comparatively less attractive.

4)  People actually want ads. Advertisers would like this to be true, so fervently that it sometimes seems they have convinced themselves that it is.

Here’s the part that’s true:  people want to find out about things they like, people like getting discounts and early access to good products and services, people like to save time as well as money.  Does this mean that people actually want ads so much that they won’t use AdBlock?  Probably not.  Is there anyone who won’t use TiVo because they’d rather be forced to watch commercials on TV?

5)  No one knows about it yet. Sure, some people use AdBlock, but it’s no Twitter, is it?  Actually, in terms of actual usage, AdBlock and Twitter are pretty close.  But I’ll bet you’ve heard about Twitter about a hundred times more in the past couple of years than you’ve heard of AdBlock.  Why is that?

Well, the Twitter story is good for just about everyone who touches it:  Good for Twitter, its investors, the press, marketers, advertisers, and users.  The AdBlock story, in contrast, is bad for everybody.  It’s an open source project, so there’s no company to invest in or promote.  The press doesn’t like the story, it seems at once too techie (“add-ons”?) and too simple (“no one likes ads, duh”).  Marketers and advertisers have absolutely no interest in letting anyone hear about it.  And even users don’t benefit from the spread of AdBlock – it’s a non-viral, non-social product that works great for users, but also carries a slight taint of being bad for websites.

So AdBlock might be the most popular product that no one wants to talk about.  Still, you have to wonder if there will come a day when everyone is using AdBlock, or something like it.

should you be afraid of advertisers?

31 Mar

Internet advertisers are constantly watching your web activity, recording where you’ve been, what you’ve bought, who you’ve contacted.  Should you be afraid of online advertisers?

In a word:  No.  At least, I don’t think so, and of course there are people who disagree.  But I don’t like fear, I don’t like scare tactics, and I’d like to explain why I don’t think fear is the best choice here.

Some people seem to think there’s only two choices, two ways to respond when you find out just how much advertisers are tracking you.

One response is to try to block out tracking and advertising as much as possible.  Although there are some tools to help with this, it’s a neverending battle against a multi-billion dollar industry.  You’d have to go “off the grid” to fully prevent advertisers from knowing anything about you.  This kind of response is driven at least partially by fear.  Like I said, I don’t like fear.

The other response is to just let whatever happens, happen.  This is saying, “I don’t know and I don’t care what is happening with my information.”  Some people say this kind of response is about embracing the glorious future, but to me it seems like embracing apathy and ignorance.  I understand why this kind of response can be attractive, but it’s not for me.  I guess I like apathy and ignorance even less than fear.

I’d like to offer a third way:  Find out what they know, and use that information to make them help you.

What's in that notebook?

People describe online advertisers like this:  It’s as if there’s someone following you everywhere you go, writing down everything you do in a little notebook, so they can use those notes to sell stuff to you.

My response to that isn’t to run away from the guy with the notebook.  I’m not going to run and hide, but I’m also not going to stop caring that this guy with a notebook is following me around.  Instead, I want to look at the guy and say, “Hey buddy, what’s in that notebook?“  And then I’d like to tell him that he works for me now, he should be doing what I want him to do.

mission: control

15 Mar

Every company should have a clear mission statement – here’s ours:

Give consumers control over advertisers.

We think the world is headed to a place where advertisers know everything about you, and they constantly use that information to sell you things.  Some people want to avoid that world by blocking ads, or by asking the government to stop annoying ads. We don’t think that consumers can win by hiding, and we don’t think that the government will solve your problems.  We think that the only way to make advertisers less powerful is to make people more powerful.

You're in controlInformation is power.  The advertisers have information about you, but most of them won’t tell you what they know about you.  Bynamite finds out what advertisers know about you so that you get to control your own information, not them.  If an advertiser won’t let you control your own information, we opt you out of their networks.  We want to see a world where the most successful advertisers are the ones that give you the most control.

A lot of companies say things like “Join The Revolution!” or “Change The World!” – when all they really mean is that they want you to try their new product.  We’re going to try to avoid overheated slogans.  But the plain fact is, right now we live in a world where advertisers know everything about you, and you live in the dark about what they know.  We want to see a world where you are in control.

So, er, Join The . . . um . . . Change The . . . well . . .

Ah, just try Bynamite.  See what advertisers know about you.  Control your own information, and tell them they can’t work with you unless you’re in control.

privacy and stupidity

12 Mar
Privacy by Alan Cleaver

Yet another tech observer claims that “no one cares about privacy anymore.” Personally, I think privacy is a lie – a giant red herring to distract people from the real issues.  But these strident declarations that “no one cares” are self-evidently untrue.  Just think about it:  the fact that the article is written at all means that people care.  You don’t see declarations that “no one cares about podiatry” – because foot medicine really is a topic that interests very few people.

Let’s examine the author’s “proof” that no one cares about privacy -

Successful social networks like Facebook show that people are willing to exchange privacy for free services. This is wrong for two reasons:

First, people are willing to exchange money for services, it happens literally all the time, and obviously it doesn’t mean that no one cares about money.  In fact, people care about money precisely because it can be exchanged for valuable goods.

Second, none of the services in question are explicit about the privacy proposition.  You don’t see anyone saying, “Hey, we’ll give you this great free service, and you give us your personal information, which we’ll sell and use anywhere we want, potentially causing you embarrassment and harm.”  Instead, they say, “Hey, we’ll give you this great free service (and don’t worry, your information is safe with us).”  The fact that people are willing to believe that second statement doesn’t show that people don’t care about privacy, it shows that people are easily fooled.

Less privacy leads to a more virtuous society. This is an attempt to provide a reason that no one should care about privacy; it’s not in any way support that no one does care.  Once again, the statement itself disproves the author’s point:  you wouldn’t need to give reasons to give something up if no one cared about that thing. And more importantly, less freedom would lead to a more virtuous society (in at least some people’s minds), but that obviously doesn’t mean that we should give up freedom for virtue.

The younger generation doesn’t care about privacy, so you shouldn’t either. Oh man, where should I start with this?  The younger generation doesn’t care about a lot of things when they’re young.  And they change their minds about a lot of things as they get older.  And whether or not they ever change their minds, the older generation doesn’t choose what to care about based on what the younger generation thinks (other than oldsters who are desperately trying to cling to youth by emulating the young).

And finally, the younger generation has different notions of privacy, which they care an awful lot about.  Sure they’ll post a drunken party picture for “the world” to see.  But did they want their mom to see it?  Ask any teen if they want privacy from their parents; you’ll find out that teens care deeply about privacy.  That desire for privacy is as strong as any you’ll see, and it doesn’t go away – it evolves from a concern about parents into a concern about employers, colleagues, the government, the spouses and children.

Look, it’s stupid to argue about whether people care about privacy (I’m including myself in that stupidity), and not just because the existence of the argument itself proves that people care, and not just because privacy is a lie anyway.  Why argue when you can look at actual scientific research rather than bald assertions?

mind your behavior

26 Feb

Have you ever heard of “behavioral” advertising?  Well if you haven’t, you will, but you won’t.  Huh?

Lemme explain.  You get ads online all the time, of course.  Most of the time, you don’t even look at them.  And when you do look at them, a lot of the time you are completely uninterested in them.

The ad industry wants to make those ads more interesting to you, which is a good thing.  But in order for them to make ads better for you, they have to know more about you.  And they find out more about you by watching what you do on the Internet – they track where you go, what you look at, who you talk to.  When they give you ads because of your behavior, that’s called “behaviorally targeted” advertising.

It sounds kind of creepy, doesn’t it?  Most Americans – in any age group – do not like the idea of behavioral advertising.  But the ad industry knows that it works, it actually does give you ads you like, that’s why they’re spending a billion dollars on it this year.

A friendly symbol that says you're being watched.

And they want to explain to you why you should accept behavioral ads.  But since they know the idea is creepy, they don’t want to use the word “behavioral” anymore.  Instead, they’re going to use different words and cute little symbols to explain the concepts to you in friendly terms.  So you are going to hear about behavioral advertising, but you’re not going to hear the words “behavioral targeting” if they can help it.

I’m trying not to be cynical about this.  I want to believe that there is a way for advertisers to use information about me to give me things I like, without making me feel violated.  But I don’t believe that the right way is for the industry to decide how to treat my information.  And I don’t want the government to decide for me either.

I want to decide for myself.  I want to be in control of my own information.  I want to know what they know about me.  I want to be able to see it, change it, hide it from them if I want.  Hey, I’m not a control freak – but it’s my stuff, shouldn’t I be the one who gets to watch the watchers?  Shouldn’t you?

here's lookin' at me, kid

11 Feb

There are billions of dollars being spent online trying to advertise to people like me.  What are they seeing when they use their systems to figure out what I like?  What do I look like to them?

Well, probably a little something like this:

What does your picture look like?

who watches the watchers?

2 Feb

Before I say anything else, let me say that I believe that advertising on the Internet enables a lot of good things. Since websites can make money from advertising, people get lots of great stuff for free on the web.  I like free news and reference, free photo and video sharing, free games and social networking – I understand that it’s all free because advertisers pay the websites instead of me.

But some advertising can get pretty creepy.  I don’t like the feeling that I’m being watched all the time, without any control over my own information.  Sometimes it seems like the advertisers follow me everywhere I go.  Do you ever get that creepy feeling?  When you visit a website about sports, how come the next website you’re on knows that you like sports?

Advertising that is based on watching your Internet activity is called “behaviorally targeted” advertising.  Most people do not like the idea of behavioral ads, and even the ad industry admits these ads can be creepy.  The Federal Trade Commission has taken a strong interest in this topic, spurred on by various consumer groups.  Aware of the concerns, the ad industry is trying to stay ahead of government regulation, with voluntary principles and awareness campaigns.  But none of this will stop the growth in behavioral ads:  this year, online advertisers will spend over $1 billion on “behaviorally targeted” advertising, and that amount is expected to double in the next four years

The government, the ad industry, and even consumer groups offer incomplete solutions.  The focus that they have is on “transparency” and “choice” – but what will that mean for you?  The best possible outcome of all their work is that hundreds of ad networks make it very clear that they are watching you.  And then you get to go to 400 different websites, read thousands of words, and make hundreds of choices.  That’s not easy – you probably can’t take the time to watch who’s watching you.

Bynamite is taking a different approach to the problem of creepy advertising – we think it should be easy for you to be in control.  We accept that advertising can lead to good stuff, even when it involves tracking consumer behavior.  But we insist that consumers should be in control of their own information – you should always be able to see, change and delete what advertisers know about you.  We’ll be launching a preview of our service in the coming weeks, so stay tuned . . .

Internet privacy isn't about privacy

26 Jan

Some people say that privacy is dead – they’ve been saying it for years.  They want you to ‘get over it‘ because openness is the new ‘social norm‘ and privacy is for those who have something to hide.

But all this talk is just misdirection:  privacy’s not dead, it’s a lie.

“Privacy” on the Internet isn’t about privacy at all.  It’s about control:  Who should control the information you reveal about yourself?  Your information has a little bit of value to you, and tremendous value to the websites you use.  So those websites want to have complete control over the information you give them.

Many websites have privacy policies, but who reads privacy policies?  Most people don’t – it’s a lot of work to read those things, and it’s not going to change the situation anyway.  If you ever do read a privacy policy, you’ll see a lot of complicated words about how your information is collected, used and exploited by others, almost completely outside of your control.  Privacy policies often just tell you that you have no privacy.

Oh sure, you can get control if you really want to.  All you have to do is read a few hundred privacy policies, make a few thousand preference choices, ‘opt-in’ and ‘opt-out’ dozens and dozens of times.  And it would help if you spent a few years getting a law degree, or maybe pay thousands of dollars to a lawyer to figure this all out for you.

OK, no one wants control that badly.  But that’s not the same as saying that no one cares about control.  There’s got to be an easier way.

I think there might be.  Would you like to try it?

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